Real Contractors.
Real Jobs.
Real Numbers.

Before

100% word of mouth. No system, no predictability, no scalability. Word of mouth is a great start — but you can't control it, can't scale it, and one slow month can tank everything. They needed a real acquisition engine.

What We Built

• Video ads targeting homeowners actively looking for a roofer in their market
• Personalized creative positioning the company as the trusted local authority
• Landing page + survey funnel filtering out tire-kickers before they hit the calendar
• Market-trained appointment setter calling every inquiry within 5 minutes of sign-up
• Education sequences warming homeowners on pricing and expectations before the appointment
• Referral and review campaigns building long-term reputation on autopilot

Before

They had tried multiple growth partners before. Nothing stuck. Nothing delivered consistently. They were a solid company with solid infrastructure — the missing piece was a reliable, repeatable way to fill the pipeline with qualified homeowners.

What We Built

• Personalized campaigns running simultaneously across Cape Coral and Tampa
• Owner-story video ads featuring real faces, real story, real trust — dramatically outperforming generic creative
• Custom landing pages and qualification funnels for each market
• Automations and qualification forms to filter and warm incoming inquiries
• System integrated cleanly with their existing in-house rep structure

Before

Had worked with dozens of marketing companies before us. Nothing worked. Despite having SEO and other initiatives running, they had no reliable acquisition system that actually filled the pipeline with qualified homeowners.

What We Built & How We Scaled

• Launched Florida campaigns first with personalized owner-story angles
• Built native-style content that looked like organic posts — dramatically higher trust than standard ads
• Generated so much volume they closed hundreds of thousands in Florida alone
• Expanded to Georgia: Atlanta, Marietta, Athens
• Scaled to North Carolina after Georgia stabilized
• Helped them open a new location in Montgomery, Alabama
• Helped them build an in-house team and operate fully independently — the ultimate partnership outcome

Before

The owner had been burned before. He didn't trust growth partners — at all. He came in skeptical and anxious about investing in a system again. His company was capable, his team was solid, but he had no predictable way to bring in qualified homeowners consistently.

What We Built

• Full acquisition system from scratch: ads, funnel, appointment setting, automations, education sequences
• First month spent dialing in the market and sales process
• Once dialed, he started closing deals consistently week over week
• Currently expanding into ADU and remodeling campaigns
• Over a year in — still an active, growing partner

Before

Mose was a subcontractor. He worked for other companies, did the job, and got paid — but someone else controlled his income. He had never tried to get his own work before. He decided he was done relying on other companies and wanted to build something of his own.

What We Built

• Entire acquisition system built from scratch: ads, funnel, backend automation
• Personalized video ads matched to his market, brand, and tone
• Consistent appointment volume using a trained appointment setter
• Automated education sequences to warm inquiries before the call
• Eyden personally worked with Mose on sales mindset and call strategy
• Recruitment ads to help him hire crews so he could step off the tools
• Helped him transition from working in the business to working on it